{"id":6338,"date":"2017-07-05T10:27:43","date_gmt":"2017-07-05T08:27:43","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/en\/?p=6338"},"modified":"2017-07-20T08:31:07","modified_gmt":"2017-07-20T06:31:07","slug":"marga-cabrera-campus-gandia-professor-presents-the-observatory-of-new-spanish-media","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/en\/2017\/07\/marga-cabrera-campus-gandia-professor-presents-the-observatory-of-new-spanish-media\/","title":{"rendered":"Marga Cabrera, Campus Gandia professor, presents the &#8220;Observatory of New Spanish Media&#8221;"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.upv.es\/pls\/oalu\/sic_person.Info?p_alias=mcabrera&amp;P_IDIOMA=i\">Marga Cabrera<\/a><\/strong>, director of the <strong><a href=\"https:\/\/www.upv.es\/titulaciones\/MUCALSI\/\">CALSI Master&#8217;s Degree <\/a><\/strong>in Digital Communication at the <strong>Universitat Polit\u00e8cnica de Val\u00e8nci<\/strong>a, professor in the Undergraduate Department of <strong><a href=\"http:\/\/www.upv.es\/titulaciones\/GCOA\/index-en.html\">Audiovisual Communication<\/a><\/strong> at the UPV and co-director of the <strong><a href=\"http:\/\/comunica2.webs.upv.es\/\">Comunica2<\/a><\/strong>, Social Media Conference, presented her project <strong><a href=\"http:\/\/www.nuevosmedios.es\/\">&#8220;Observatory of New Spanish Media&#8221;<\/a><\/strong> in the House of America in Madrid.<!--more--><\/p>\n<p>The presentation took place last May 17, <strong>World Internet Day<\/strong>, and was retransmitted live via social media. The event could be followed on <strong>Twitter<\/strong> with the hashtag <strong><a href=\"https:\/\/twitter.com\/LosNuevosMedios?lang=es\">#nuevosmedioslatam<\/a><\/strong>, where users from the American continent were able to get in on the conversation and ask their questions.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c2mLVo7hyoc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The project created by specialists in <strong>journalism, documentation, big data, geodesy, programming, design and communication<\/strong>, including UPV graduates, already has an <strong>inventory of over<\/strong> <strong>1,700 media, from 29 countries and 25 topics<\/strong>, with a ranking system to compare their evolution from month to month with a ranking system to compare their evolution month to month. The Observatory, funded by the <strong>BBVA Foundation&#8217;s<\/strong> program <strong>&#8220;Grants for Researchers and Cultural Creators 2015&#8221;<\/strong>, was founded and directed by the Doctor in Audiovisual Communication, Marga Cabrera.<\/p>\n<p>PRESENTATION EVENT: DEBATE ON NEW SPANISH LANGUAGE MEDIA<\/p>\n<p>The event was presented by <a href=\"https:\/\/twitter.com\/antoniofraguas\"><strong>To\u00f1o Fraguas,<\/strong><\/a> an expert in journalism, and featured <a href=\"https:\/\/twitter.com\/antoniofraguas\"><strong>To\u00f1o Fraguas,<\/strong><\/a> co-founder of the <a href=\"http:\/\/www.eldiario.es\/\"><strong>diario.es<\/strong><\/a>, as an example of general-interest newspapers and a Latin American media icon. Also in attendance was <a href=\"https:\/\/www.vice.com\/es\"><strong>Vice Espa\u00f1a<\/strong><\/a>, as a model of a new international media adapted to Spain and aimed at millennial, with new codes and very innovative storytelling.The event also featured <a href=\"https:\/\/www.google.es\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiv9vXmqO_UAhXIQBQKHeWcAPcQFggnMAA&amp;url=http%3A%2F%2Fwww.yorokobu.es%2F&amp;usg=AFQjCNG3doQZBKVHaD82A27JTRoVic8_pQ\"><strong>Yorokobu<\/strong><\/a> and <a href=\"http:\/\/elasombrario.com\/\"><strong>El Asombrario<\/strong><\/a>, which provide innovative niches, both in culture, ecology and ways of understanding life.<\/p>\n<p>OBSERVATORY OF NEW SPANISH LANGUAGE MEDIA<\/p>\n<p>According to Professor Marga Cabrera, the project, a live census of new Spanish language media, attempts to collect information about the initiatives being created by the networks created by professionals, where the quality of information prevails. &#8220;It comes at a time when there are initiatives arising everywhere, where the best practices have yet to be classified, much less studied. The Observatory will help <strong>researchers and entrepreneurial journalists<\/strong> to identify their <strong>competitors in the Spanish language<\/strong>, as well as the <strong>best practices<\/strong> in terms of business models, initiatives, new narratives and results,&#8221; continues the Communications Professor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-6334\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol-770x500.jpg\" alt=\"\" width=\"770\" height=\"500\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol-770x500.jpg 770w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol-385x250.jpg 385w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol-768x499.jpg 768w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol-150x97.jpg 150w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2017\/07\/nuevos-medios-en-espanol.jpg 1079w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n<p>With the data that is automatically extracted by the platform, new info sheets will be created for each media website, including the rates of engagement, reach, amplification, brand recognition, mean emission time, audience growth, lists, history&#8230; creating an <strong>automatic ranking system<\/strong> based on the analyzed data.<\/p>\n<p>In the words of Professor Cabrera, &#8220;<strong>The borders in the Internet are often marked by the language,<\/strong> so I want to be able to gather as many initiatives as possible in Spanish, including Latin America and the United States, where Spanish is fast becoming a niche of interest.&#8221;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.upv.es\/pls\/oalu\/sic_person.Info?p_alias=sanbargr&amp;P_IDIOMA=i\">\u00a0<strong>Sandra Barrancos Gregori<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">Communication and Marketing Officer, Gandia Campus<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marga Cabrera, director of the CALSI Master&#8217;s Degree in Digital Communication at the Universitat Polit\u00e8cnica de Val\u00e8ncia, professor in the Undergraduate Department of Audiovisual Communication &#8230; <a title=\"Marga Cabrera, Campus Gandia professor, presents the &#8220;Observatory of New Spanish Media&#8221;\" class=\"read-more\" href=\"https:\/\/cienciagandia.webs.upv.es\/en\/2017\/07\/marga-cabrera-campus-gandia-professor-presents-the-observatory-of-new-spanish-media\/\" aria-label=\"Read more about Marga Cabrera, Campus Gandia professor, presents the &#8220;Observatory of New Spanish Media&#8221;\">Read more<\/a><\/p>\n","protected":false},"author":15,"featured_media":6335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249],"tags":[255],"class_list":["post-6338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","tag-destacat-en-en","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marga Cabrera, Campus Gandia professor, presents the &quot;Observatory of New Spanish Language Media&quot;<\/title>\n<meta name=\"description\" content=\"The project already has an inventory of 1,700 media, from 29 countries and 25 topics, with a ranking system to compare their evolution from month to month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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