{"id":17216,"date":"2023-03-07T17:06:26","date_gmt":"2023-03-07T16:06:26","guid":{"rendered":"https:\/\/cienciagandia.webs.upv.es\/?p=17216"},"modified":"2023-03-07T17:07:56","modified_gmt":"2023-03-07T16:07:56","slug":"digitalizing-and-adding-value-to-the-fishing-industry-in-the-spanish-mediterranean","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/en\/2023\/03\/digitalizing-and-adding-value-to-the-fishing-industry-in-the-spanish-mediterranean\/","title":{"rendered":"Digitalizing and Adding Value to the Fishing Industry in the Spanish Mediterranean"},"content":{"rendered":"

A network of researchers, coordinated by Campus Gandia of the Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV), is working on the project \u201cDigitalizing and Adding Value to the Fishing Industry in the Spanish Mediterranean (DIGIPESCA)<\/a><\/strong>\u201d. Funded by the Ministry of Agriculture, Fishing and Food through Next Generation funds under the the Recovery, Transformation and Resilience Plan. This study aims to support the blue growth strategy in the fishing industry of the Spanish Mediterranean, promoting the digitalization and marketing of the sector, as well as adding value to the fish products<\/strong>.<\/p>\n

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Digitalization and Marketing in the Fishing Industry<\/p>\n

Digitalization will lead to better and more efficient processes associated with fishing<\/strong>, based on different technologies such as the application of Artificial Intelligence (AI) or the Internet of Things (IoT). Although part of this technology is already being used in the fishing industry, its implementation in traditional fishing is rather scarce. Because of this, this project will analyze the current level of digitalization<\/strong>, as well as foment the dissemination of these technologies, encourage the exchange of experiences between various autonomous communities, and promote pilot projects.<\/p>\n