{"id":15078,"date":"2021-11-30T22:29:18","date_gmt":"2021-11-30T21:29:18","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=15078"},"modified":"2022-01-18T15:27:59","modified_gmt":"2022-01-18T14:27:59","slug":"face-to-face-comunica2-2021","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/en\/2021\/11\/face-to-face-comunica2-2021\/","title":{"rendered":"&#8220;Face to Face&#8221;, Comunica2 2021"},"content":{"rendered":"<p><strong><a href=\"https:\/\/comunica2.webs.upv.es\/\">Comunica2<\/a><\/strong>, <strong>the International Congress on Communication and Technology<\/strong> held at <a href=\"http:\/\/www.upv.es\/contenidos\/CGANDIA\/index-en.html\">Campus Gandia<\/a> of the <a href=\"http:\/\/www.upv.es\/en\">Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/a>, drew experts in Communication and Digital Marketing for its eleventh edition, held in person on November 18th and 19th.<\/p>\n<p>Comunica2 is targeted at students, professionals and researchers, with the aim of reflecting and analyzing how Communication 2.0 has revolutionized the world. In this edition, titled \u201cFace to Face\u201d, Comunica2 2021 addressed various aspects of communication, focusing on <strong>virality and transmedia content<\/strong>.<\/p>\n<p>Students from Campus Gandia collaborated in the event organization, both in the pre-planning stage as well as the actual conference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15060\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/mg_9087-2-1.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/mg_9087-2-1.jpg 640w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/mg_9087-2-1-375x250.jpg 375w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/mg_9087-2-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>SCIENTIFIC COMMUNICATIONS<\/p>\n<p>In this edition, Wednesday 17, the day before the inauguration, was dedicated to the presentation of communications. \u201cThe majority are scientific, the outcomes of research carried out by <strong>university professors or doctoral research staff,<\/strong> more directly related to academic life, but there is also a space for <strong>professional communications<\/strong> that showcase the research and the outcomes of projects and new experiences in the communication and technology sector,\u201d explained <a href=\"https:\/\/intranet.upv.es\/pls\/soalu\/sic_per.info_persona?PE=Z7a6R0gGVjWP1mEl%2Bpwofm5%2FFNmGTFWYJ8mBifyRMuH0i7lVQyCjFXaFOtRc0p0z06FHpi3Wk15QUadvi3%2F3ymKl%2FuoJa7%2Fv3GMIHEnHME90v7Ju0wsXIg%3D%3D&amp;P_IDIOMA=i&amp;P_TIPOBUS=0&amp;P_VISTA=normal\">Rebeca D\u00edez<\/a>, co-director of the conference alongside <a href=\"https:\/\/intranet.upv.es\/pls\/soalu\/sic_per.info_persona?PE=Z7a6R0gGVjWP1mEl%2Bpwofr%2FKUrLsH7zaAnKSzOvXXk%2F0i7lVQyCjFXaFOtRc0p0zGv8n45NPZq51cJD6nA%2BvCRdT2w7fJd4C1D0pWKTLjIOWOWhfkW%2F7VA%3D%3D&amp;P_IDIOMA=i&amp;P_TIPOBUS=0&amp;P_VISTA=normal\">Marga Cabrera<\/a>.<\/p>\n<p>The communications were conducted online, divided into three rooms with different themes: Analysis of Mass and Digital Communication Media, Education and 2.0 Projects and Research in Social Media.<\/p>\n<p>From the Campus, <a href=\"https:\/\/intranet.upv.es\/pls\/soalu\/sic_per.info_persona?PE=K5MRNhA8C7jD9%2BMCglpUDAkqDmRTZVgVMHNGFf9W2JH0i7lVQyCjFXaFOtRc0p0z8dhJCb3RQ9RW%2FP0lsgPW4d6q53q5drb1JQy10X5Ak3Xc%2BVQxZNOolw%3D%3D&amp;P_IDIOMA=i&amp;P_TIPOBUS=0&amp;P_VISTA=normal\">Nadia Alonso<\/a>, <a href=\"https:\/\/intranet.upv.es\/pls\/soalu\/sic_per.info_persona?PE=K5MRNhA8C7jD9%2BMCglpUDGiIZx7C6kZIZuNDVuWtvZD0i7lVQyCjFXaFOtRc0p0zysSLAEJ%2BBA1W%2FP0lsgPW4d6q53q5drb17PBYi2tHDVp9a0584axEXA%3D%3D&amp;P_IDIOMA=i&amp;P_TIPOBUS=0&amp;P_VISTA=normal\">Ra\u00fal Terol<\/a> and <a href=\"https:\/\/intranet.upv.es\/pls\/soalu\/sic_per.info_persona?PE=Z7a6R0gGVjWP1mEl%2BpwofnekkGu41YpKc6yb%2FDbRxK%2F0i7lVQyCjFXaFOtRc0p0z8qQMkGtHbzdQUadvi3%2F3ymKl%2FuoJa7%2FvXTIAMLCEh04TCx%2Fvp7DjuQ%3D%3D&amp;P_IDIOMA=i&amp;P_TIPOBUS=0&amp;P_VISTA=normal\">Ariadna Fern\u00e1ndez<\/a>, Communication experts, presented <strong><a href=\"https:\/\/educast.webs.upv.es\/\">Educast UPU<\/a><\/strong>, a project that seeks to integrate podcasts into education to improve learning. For Ra\u00fal Terol &#8220;Podcasts are on the rise, with them look to increase student motivation and improve the acquisition of transversal skills.&#8221;<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6AhyjhaiR8s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Likewise, <a href=\"https:\/\/www.linkedin.com\/in\/juditferez\/\">Judit F\u00e9rez<\/a>, a Doctoral student at the Campus, has analyzed<strong><a href=\"https:\/\/cienciagandia.webs.upv.es\/en\/2021\/02\/neosexism-in-social-media\/\"> the influence and effects of neosexist messages on on young athletes Twitter<\/a><\/strong>.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/xFF77SkUFm8Hcz\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p><a href=\"\/\/www.slideshare.net\/CampusGandiaUPV\/los-comentarios-neomachistas-en-twitter-en-las-jvenes-deportistas-espaolas-efectos-conductuales\"><strong>The neosexist comments on Twitter in young Spanish athletes.<\/strong> <strong>Behavioral effects<\/strong><\/a><strong>,<\/strong> by\u00a0<a href=\"https:\/\/www.slideshare.net\/CampusGandiaUPV\"><strong>Campus Gandia UPV<\/strong><\/a><\/p>\n<p>PRESENTATIONS AND WORKSHOPS<\/p>\n<p>During the two days of the event, the latest trends in online communication and new technologies were reviewed through the eyes of <strong>30 experts in the Audiovisual and Transmedia fields<\/strong>. National and international names including the translator and communicator Xos\u00e9 Castro; Sara Solomando, Head of Press and Documentation for Vancouver Media; Mar\u00eda Zabala, journalist specialized in communication, families and technology; the screenwriter Pablo Lara; David Calle, runner up in the Global Teacher Prize in 2017; and journalist Isabel Woodford, nominated for the 2021 Technology Journalist award in the United Kingdom, were featured on Thursday 18th.<\/p>\n<p>Meanwhile, Friday 19th saw presentations by Juan Manuel Lucero, strategic consultant at Google Spain; Tania Men\u00e9ndez and Ang\u00e9lica Alarc\u00f3n, from Ribera Salud; C\u00e9sar Pe\u00f1a, from the RTVE Lab; the journalist Esther Paniagua; historian Santos M. Mateos; journalists Mar Abad, To\u00f1o Fraguas, \u00c1lex Herrero and Xos\u00e9 Castro; and the winner of Masterchef Abuelos, Guadalupe Fi\u00f1ana, known on the internet as the \u201cGrandmother of Dragons\u201d, along with her granddaughter and community manager, Claudia D\u00edaz-Fi\u00f1ana, among other names.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15063\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/guadalupeclaudia_12.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/guadalupeclaudia_12.jpg 640w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/guadalupeclaudia_12-375x250.jpg 375w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/guadalupeclaudia_12-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&#8220;It is difficult to highlight any one speaker, but it is true that we are very excited to have graduates from Campus Gandia such as Abd\u00f3n Alca\u00f1iz (art director of Vancouver Media), graduated in Audiovisual Communication,&#8221; says D\u00edez.<\/p>\n<p>On its return to the in-person mode, the Campus welcomed more than<strong> 250 people and professionals<\/strong> who didn&#8217;t want to miss the date, alongside the hundreds of people who joined in the conference via the <strong>live stream or social media<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15066\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/publico_comunica11.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/publico_comunica11.jpg 640w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/publico_comunica11-375x250.jpg 375w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2021\/11\/publico_comunica11-150x100.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In addition, the program included<strong> hands-on workshops focused on social media<\/strong>: TikTok, Trends in Social Media and Viralization Techniques.<\/p>\n<hr \/>\n<p style=\"text-align: center;\">Source: Comunica2<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comunica2, the International Congress on Communication and Technology held at Campus Gandia of the Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV), drew experts in Communication and Digital &#8230; <a title=\"&#8220;Face to Face&#8221;, Comunica2 2021\" class=\"read-more\" href=\"https:\/\/cienciagandia.webs.upv.es\/en\/2021\/11\/face-to-face-comunica2-2021\/\" aria-label=\"Read more about &#8220;Face to Face&#8221;, Comunica2 2021\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":15059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,1123],"tags":[255],"class_list":["post-15078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-comunica2-en","tag-destacat-en-en","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Face to Face&quot;, Comunica2 2021 - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"description\" content=\"El Congreso Internacional de Comunicaci\u00f3n y Tecnolog\u00eda del Campus de Gandia de la UPV ha reunido a expertos en comunicaci\u00f3n y marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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