{"id":8795,"date":"2018-12-12T08:15:42","date_gmt":"2018-12-12T07:15:42","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=8795"},"modified":"2019-02-13T12:18:03","modified_gmt":"2019-02-13T11:18:03","slug":"un-titulat-del-campus-de-gandia-dissenya-una-ruta-per-un-ramal-de-la-via-augusta-de-la-safor","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2018\/12\/un-titulat-del-campus-de-gandia-dissenya-una-ruta-per-un-ramal-de-la-via-augusta-de-la-safor\/","title":{"rendered":"Un titulat del Campus de Gandia dissenya una ruta per un ramal de la Via Augusta de la Safor"},"content":{"rendered":"\n

Recuperar un patrimoni oblidat i crear un projecte que permeta millorar-ne la seua situaci\u00f3 i preservar-lo per a futures generacions<\/strong>, al temps que es crea una ruta tur\u00edstica<\/strong> que diversifique l\u2019oferta de la Safor. Aquests s\u00f3n els objectius del Treball Final de Grau \u2018Proposta de desenvolupament i posada en valor del ramal de la Via Augusta a les localitats d\u2019Oliva, Piles, Miramar, Guardamar i Daim\u00fas en la comarca de la Safor\u2019<\/strong>, realitzat per Francesc Rom\u00e0 Torres Bataller<\/a><\/strong>, titulat en Turisme per la Universitat Polit\u00e8cnica de Val\u00e8ncia (Campus de Gandia)<\/strong><\/a> sota la direcci\u00f3 del professor de la UPV Pau P\u00e9rez<\/a><\/strong>. El treball va obtindre una qualificaci\u00f3 d\u2019Excel\u2022lent Cum Laude<\/em><\/strong>.<\/em><\/p>\n\n\n\n

\"\"

Francesc Rom\u00e0 Torres Bataller i Pau P\u00e9rez<\/strong><\/figcaption><\/figure>\n\n\n\n

La proposta compr\u00e8n des de la localitat d\u2019Oliva fins a la desembocadura del riu Serpis i promou un turisme cultural i recreatiu sostenible<\/strong>. El treball descriu els recursos culturals i paisatg\u00edstics del patrimoni existent, dissenya la ruta i posa en valor un cam\u00ed que ha estat utilitzat des del segle I, al seu pas per les localitats de Piles, Miramar, Guardamar i Daim\u00fas.<\/p>\n\n\n\n

\u2018\u2018Aquesta idea de treball va n\u00e0ixer amb l\u2019ajuda de mon pare, Roman Torres Climent<\/strong>, per l\u2019amor i la infinitat de viv\u00e8ncies que acumula al voltant d\u2019aquest cam\u00ed i que coincideix amb el desconeixement general del seu valor, m\u00e9s enll\u00e0 del paper que fa com a cam\u00ed secundari d\u2019acc\u00e9s a horts i marenys per als habitants dels pobles que el comparteixen. M\u2019agradaria que amb aquest treball, els agents locals de la zona d\u2019estudi treballaren conjuntament en mat\u00e8ria tur\u00edstica ja que no acostumen a fer-ho, tot i compartir la mateixa platja i marjal\u2019, afirma Francesc Rom\u00e0 Torres. <\/p>\n\n\n\n

Per a desenvolupar el projecte, els seues creadors han treballat sota el paradigma de cooperaci\u00f3 dels pobles implicats<\/strong>, ja que tots ells disposen d\u2019elements geol\u00f2gics comuns com s\u00f3n ullals d\u2019aigua, arquitectura civil, flora singular, fauna aut\u00f2ctona i paisatges \u00fanics.<\/p>\n\n\n\n

Per a interpretar la viabilitat de la ruta s\u2019han fet entrevistes de resposta oberta als pol\u00edtics dels pobles i amb personal t\u00e8cnic de turisme<\/strong>. \u2018Hem fet treball de camp per a analitzar el recorregut i veure les interseccions, dist\u00e0ncies per a situar els senyals, punts d\u2019inter\u00e8s per a col\u2022locar plafons interpretatius, temps del recorregut. A m\u00e9s a m\u00e9s, s\u2019han inspeccionat  els recursos tur\u00edstics atractius per on passa la ruta i s\u2019han realitzat  propostes de millora.<\/p>\n\n\n\n

Segons el titulat en Turisme, es tracta d\u2019un producte perfectament aplicable i, afirma, un cop realitzades les entrevistes amb els agents locals encarregats, existeix una predisposici\u00f3 a actuar de forma conjunta si el producte pot afavorir econ\u00f2micament els pobles. <\/p>\n\n\n\n

DESESTACIONALIZACI\u00d3 DEL TURISME<\/p>\n\n\n\n

Segons Francesc Rom\u00e0 Torres, les localitats d\u2019Oliva, Piles, Miramar, Guardamar i Daim\u00fas s\u00f3n destinacions tur\u00edstiques madures de sol i platja que s\u2019enfronten a reptes importants per a desestacionalitzar la demanda, generalment dels mesos d\u2019estiu i vacances escolars\u2019, explica l\u2019expert.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Per altra banda, existeixen indicis positius que les actuacions de desestacionalitat de lademanda funcionen<\/strong>. \u2018Des de 2012 la mitjana d’ocupaci\u00f3 hotelera entre els mesos de mar\u00e7 i octubre ha pujat de forma constant un 12% fins a 2017, segons les dades de l’INE. Aquestes dades avalen l’aposta de fer una oferta cultural, gastron\u00f2mica i familiar que es pot consumir els 365 dies<\/strong>; s\u2019ha de recon\u00e8ixer tamb\u00e9 el treball de la iniciativa privada, que mant\u00e9 oberts els negocis tur\u00edstics durant dotze mesos i confirma que aquells que assumeixen continuar durant tot l\u2019any estan veient premiat l\u2019esfor\u00e7\u2019, afirma l\u2019expert en Turisme. <\/p>\n\n\n\n

Tanmateix, als quatre pobles per on discorre el cam\u00ed de la Via Augusta, Daim\u00fas, Guardamar, Miramar i Piles, compresos en mig de les dues ciutats de la mitat sud de la Safor, Gandia i Oliva, els productes tur\u00edstics que s\u2019ofereixen s\u00f3n encara m\u00e9s estacionals i limitats al bon temps i per\u00edode estival, explica Francesc Rom\u00e0 Torres. <\/p>\n\n\n\n

CARACTER\u00cdSTIQUES DEL PRODUCTE<\/p>\n\n\n\n

El producte dissenyat, anomenat \u2018Ramal de la Via Augusta\u2019<\/strong> per la import\u00e0ncia i const\u00e0ncia d\u2019activitat comercial ja des d\u2019\u00e8poca romana, compr\u00e8n  sis fonts naturals (ullals), en un recorregut que ocupa 7,5 kil\u00f2metres<\/strong>. Tamb\u00e9 circula per una falla geol\u00f2gica que permet veure el paisatge de marjal de forma privilegiada i gaudir de les canals i de la flora \u00fanica de l\u2019entorn. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

La ruta inclou trapigs<\/a><\/strong>, si b\u00e9, explica Francesc, en els pobles de Miramar, Guardamar i Daim\u00fas sols es conserven les estructures arquitect\u00f2niques externes, que caldria senyalitzar amb plafons explicatius per tal de donar a con\u00e8ixer el paper tan important que van tindre  als seglesXV-XVI per a la elaboraci\u00f3 del sucre<\/strong>, fet que va contribuir a l\u2019explosi\u00f3 cultural d\u2019aquesta \u00e8poca a la comarca. La ruta permet la visita de cases, carrers i alqueries d\u2019\u00e8poques \u2018que cal preservar i redescobrir\u2019<\/strong>, explica Francesc.<\/p>\n\n\n\n

El producte proposa com a visites complementaries la visita a la torre de Piles i la ruta en bicicleta de Joan Pellicer i Bataller \u2018que s\u00f3n tra\u00e7ats perpendiculars a la nostra ruta amb un alt inter\u00e8s cultural i floral\u2019, puntualitza l\u2019expert.  <\/p>\n\n\n\n

Els perfils m\u00e9s significatius de la demanda, segons el turism\u00f2leg, serien el cultural i l\u2019escolar<\/strong>, \u2018el primer perqu\u00e8 \u00e9s un apassionat per la cultura i la informaci\u00f3 hist\u00f2rica en general i el segon perqu\u00e8 \u2018crec que es poden oferir activitats educatives que busquen redescobrir els recursos presents i passats\u2019, afirma l\u2019expert. Tamb\u00e9 el cicloturisme, ja que la ruta permet perfectament gaudir de les visites i l\u2019entorn enbicicleta.<\/strong><\/p>\n\n\n\n

\n\n\n\n

Sandra Barrancos Gregori<\/a><\/strong><\/p>\n\n\n\n

T\u00e8cnica de comunicaci\u00f3 i m\u00e0rqueting del Campus de Gandia.<\/p>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Recuperar un patrimoni oblidat i crear un projecte que permeta millorar-ne la seua situaci\u00f3 i preservar-lo per a futures generacions, al temps que es crea … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":15,"featured_media":8792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[255,706],"class_list":["post-8795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme","tag-destacat-en-en","tag-destacat-ca","resize-featured-image"],"yoast_head":"\nUn titulat del Campus de Gandia dissenya una ruta per un ramal de la Via Augusta de la Safor - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cienciagandia.webs.upv.es\/ca\/2018\/12\/un-titulat-del-campus-de-gandia-dissenya-una-ruta-per-un-ramal-de-la-via-augusta-de-la-safor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un titulat del Campus de Gandia dissenya una ruta per un ramal de la Via Augusta de la Safor - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia\" \/>\n<meta property=\"og:description\" content=\"Recuperar un patrimoni oblidat i crear un projecte que permeta millorar-ne la seua situaci\u00f3 i preservar-lo per a futures generacions, al temps que es crea ... 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