{"id":8488,"date":"2018-10-31T09:29:36","date_gmt":"2018-10-31T08:29:36","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=8488"},"modified":"2018-10-31T09:56:33","modified_gmt":"2018-10-31T08:56:33","slug":"una-titulada-del-campus-crea-un-sistema-intel%e2%80%a2ligent-de-recomanacio-de-rutes-per-a-pego-i-les-valls","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2018\/10\/una-titulada-del-campus-crea-un-sistema-intel%e2%80%a2ligent-de-recomanacio-de-rutes-per-a-pego-i-les-valls\/","title":{"rendered":"Una titulada del Campus crea un sistema intel\u2022ligent de recomanaci\u00f3 de rutes per a Pego i les Valls"},"content":{"rendered":"<p>Oferir a cada visitant les <strong>rutes que m\u00e9s s\u2019adapten al seu perfil i a les condicions climatol\u00f2giques de Pego i les Valls. <\/strong>Aquesta \u00e9s la finalitat del sistema de <strong>recomanacions intel\u00b7ligent <\/strong>desenvolupat per <strong>la titulada en <a href=\"http:\/\/www.upv.es\/titulaciones\/GGT\/index-va.html\">Turisme<\/a> del Campus de Gandia de la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/strong>\u00a0<a href=\"https:\/\/es.linkedin.com\/in\/lara-mengual-116563127\"><strong>Lara Mengual<\/strong><\/a>.<!--more--><\/p>\n<p>La turism\u00f2loga va realitzar el projecte com a <strong><a href=\"https:\/\/riunet.upv.es\/handle\/10251\/89938\">Treball Final de Grau<\/a><\/strong>, sota la direcci\u00f3 dels professors del Grau en Turisme <strong><a href=\"http:\/\/www.upv.es\/pls\/oalu\/sic_person.Info?p_alias=dteruel&amp;P_IDIOMA=v\">Lola Teruel<\/a> i <a href=\"http:\/\/www.upv.es\/pls\/oalu\/sic_person.Info?p_alias=apaloma&amp;P_IDIOMA=v\">Alberto Palomares<\/a>.<\/strong> Els tres han presentat l\u2019estudi a diversos f\u00f2rums relacionats amb les <strong>ciutats intel\u00b7ligents <em>(Smart Citie<\/em><em>s<\/em>)<\/strong> i Lara est\u00e0 presentant el treball a organismes que puguen estar interessats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8480 size-full\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/lara-mengual-projecte-turisme-web.jpg\" alt=\"\" width=\"640\" height=\"460\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/lara-mengual-projecte-turisme-web.jpg 640w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/lara-mengual-projecte-turisme-web-348x250.jpg 348w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/lara-mengual-projecte-turisme-web-150x108.jpg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2018Aquest sistema recomana les activitats m\u00e9s adequades en funci\u00f3 del perfil de cada usuari o grup d\u2019usuaris, en els municipis de <strong>Pego i les Valls: Atz\u00fabia, Vall d\u2019Alcal\u00e0, Vall de Gallinera i Vall d\u2019Ebo. <\/strong>Mostra les caracter\u00edstiques m\u00e9s significatives de cada ruta, i recomana les que m\u00e9s s\u2019adapten al perfil de cada visitant, a m\u00e9s d\u2019activitats complement\u00e0ries, el moment \u00f2ptim per a realitzar-les, l\u2019oferta complement\u00e0ria m\u00e9s propera: allotjaments, restaurants, bars&#8230; s\u2019explica la fauna i la flora de la zona. El sistema tamb\u00e9 inclou alertes que mantenen informats els visitants per pluges, inundacions, onades de calor i zones en construcci\u00f3, entre d\u2019altres\u2019, explica Lara Mengual.<\/p>\n<p>\u2018Per tal de desenvolupar-lo, <strong>s\u2019han seleccionat catorze rutes que es troben en bon estat i compten amb bona senyalitzaci\u00f3 per a l\u2019\u00fas p\u00fablic i tur\u00edstic<\/strong>. A continuaci\u00f3 s&#8217;han determinat els par\u00e0metres que caracteritzen cada ruta, com s\u00f3n el recorregut, el desnivell, la dificultat, la durada aproximada i el tipus de ruta de qu\u00e8 es tracta. El desnivell de la majoria de les rutes va de 200 a 700 metres. S\u2019ha indicat si les rutes es poden realitzar acompanyats de xiquets o per persones amb mobilitat redu\u00efda i si aquestes es poden realitzar en cotxe, bici o a peu\u2019, explica la titulada en Turisme.<\/p>\n<p>SISTEMA INTEL\u00b7LIGENT<\/p>\n<p>Per a desenvolupar el sistema de recomanacions s\u2019ha creat un<strong> q\u00fcestionari per als usuaris, on indiquen les condicions en qu\u00e8 realitzaran la ruta<\/strong>: \u00e8poca, temps, vehicle, accessibilitat, xiquets&#8230; el sistema calcula els resultats de cada ruta per a obtenir un valor num\u00e8ric associat a cada itinerari segons el perfil de l&#8217;usuari.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8483\" src=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/rutes-per-a-pego-i-les-valls-508x250.png\" alt=\"\" width=\"640\" height=\"315\" srcset=\"https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/rutes-per-a-pego-i-les-valls-508x250.png 508w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/rutes-per-a-pego-i-les-valls-768x378.png 768w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/rutes-per-a-pego-i-les-valls-150x74.png 150w, https:\/\/cienciagandia.webs.upv.es\/wp-content\/uploads\/2018\/10\/rutes-per-a-pego-i-les-valls.png 922w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u2018Aix\u00ed, recomana les rutes amb major valor num\u00e8ric, que indiquen que s\u00f3n les m\u00e9s adequades per al perfil de l\u2019usuari particular. En el cas d&#8217;apar\u00e8ixer una o m\u00e9s rutes entre les m\u00e9s recomanades, l&#8217;usuari haur\u00e0 d&#8217;elegir escollint altres par\u00e0metres, com poden ser la duraci\u00f3 de la ruta, la dificultat, el desnivell&#8230; i seleccionar la que m\u00e9s s&#8217;adapte als seus gustos\u2019, explica Lara Mengual.<\/p>\n<p>SISTEMES DE RECOMANACIONS INTEL\u00b7LIGENTS PER A <em>SMART CITIES<\/em><\/p>\n<p>La titulada en Turisme afirma que <strong>les localitats estan acceptant el repte d\u2019esdevindre ciutats intel\u00b7ligents o <em>smart cities<\/em>, amb la finalitat de millorar i ser m\u00e9s sostenibles<\/strong>. \u2018Aquesta millora, pel que fa al sector tur\u00edstic, t\u00e9 diferents lectures. Una d&#8217;elles \u00e9s la de facilitar l\u2019experi\u00e8ncia al turista i servir com a via per al desenvolupament i dinamitzaci\u00f3 del municipi\u2019, afirma l\u2019especialista en Turisme.<\/p>\n<p>\u2018Els <strong>Sistemes de Recomanacions Intel\u00b7ligents<\/strong> s&#8217;han consolidat com a <strong>potents eines per a ajudar a reduir la sobrec\u00e0rrega d&#8217;informaci\u00f3 que tenen els visitants<\/strong> en els processos inicials de cerca\u2019, conta Lara Mengual.\u00a0 \u2018Aquests sistemes usen diferents t\u00e8cniques per a identificar els serveis que millor satisfan les prefer\u00e8ncies dels usuaris. Les recomanacions es generen a partir de les opinions proporcionades per altres usuaris o b\u00e9 a partir del perfil de l&#8217;usuari. <strong>La seua funci\u00f3 \u00e9s la de trobar informaci\u00f3 \u00fatil dins d&#8217;una gran quantitat d&#8217;informaci\u00f3 que l&#8217;usuari no podria analitzar completamen<\/strong>t i s&#8217;utilitzen amb diferents finalitats com \u00e9s en la presa de decisions, en el comer\u00e7 online o, simplement, en els llocs webs relacionades amb l&#8217;oci\u2019, puntualitza Lara Mengual.<\/p>\n<p><em>Foto de portada:<a href=\"https:\/\/es.wikiloc.com\/rutas-mountain-bike\/pego-refugi-de-la-figuereta-3924539\/photo-1861703\"> Aguelo<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oferir a cada visitant les rutes que m\u00e9s s\u2019adapten al seu perfil i a les condicions climatol\u00f2giques de Pego i les Valls. Aquesta \u00e9s la &#8230; <a title=\"Una titulada del Campus crea un sistema intel\u2022ligent de recomanaci\u00f3 de rutes per a Pego i les Valls\" class=\"read-more\" href=\"https:\/\/cienciagandia.webs.upv.es\/ca\/2018\/10\/una-titulada-del-campus-crea-un-sistema-intel%e2%80%a2ligent-de-recomanacio-de-rutes-per-a-pego-i-les-valls\/\" aria-label=\"Read more about Una titulada del Campus crea un sistema intel\u2022ligent de recomanaci\u00f3 de rutes per a Pego i les Valls\">Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":15,"featured_media":8502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[706],"class_list":["post-8488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme","tag-destacat-ca","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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