{"id":6966,"date":"2017-11-29T09:27:52","date_gmt":"2017-11-29T08:27:52","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=6966"},"modified":"2017-12-01T12:37:01","modified_gmt":"2017-12-01T11:37:01","slug":"un-llibre-recull-20-anys-de-recerca-en-el-campus-de-gandia-sobre-turisme","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2017\/11\/un-llibre-recull-20-anys-de-recerca-en-el-campus-de-gandia-sobre-turisme\/","title":{"rendered":"Un llibre recull 20 anys de recerca en el Campus de Gandia sobre turisme"},"content":{"rendered":"

La Universitat\u00a0 Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/strong> es va sumar a la celebraci\u00f3 de l\u2019any 2017 com \u201cl\u2019Any Internacional del Turisme Sostenible per al Desenvolupament<\/a>“<\/strong> una iniciativa de l’Organitzaci\u00f3 de Nacions Unides<\/strong>, amb la presentaci\u00f3 del llibre \u201cTurisme sostenible i Patrimoni. Eines per a la Posada en Valor i la Planificaci\u00f3\u201d<\/strong>; l’obra arreplega els coneixements desenvolupats durant m\u00e9s de 20 anys de recerca en Turisme, des que la UPV comen\u00e7ara a impartir els estudis universitaris en turisme\u00a0al Campus de Gandia<\/strong>. En la seua elaboraci\u00f3 han participat professores i investigadores del Grau en Turisme<\/a>\u00a0d’aquest campus\u00a0(Lola Teruel<\/strong>,<\/a>\u00a0Maryland Morant<\/a><\/strong>\u00a0y\u00a0Pau Alonso-Monasterio)<\/strong> i reflecteix resultats de projectes aplicats a realitats geogr\u00e0fiques i casu\u00edstiques molt diferents en pa\u00efsos de diversos continents.\u00a0\u00a0<\/p>\n

La presentaci\u00f3 va tenir lloc el divendres 24 de novembre en la UPV i va comptar amb la intervenci\u00f3 del rector d’aquesta universitat, Francisco J. Mora<\/strong>; el secretari auton\u00f2mic de Turisme, Francesc Colomer<\/strong> i Mar\u00eda Jos\u00e9<\/strong> Vi\u00f1als<\/strong><\/a>, directora de l’obra i catedr\u00e0tica de la UPV, entre altres autoritats.<\/p>\n

\"\"<\/p>\n

El llibre t\u00e9 un enfocament pr\u00e0ctic i estar\u00e0 disponibles en paper i en la web, en espanyol<\/a> i angl\u00e8s<\/a><\/strong>. Segons la Catedr\u00e0tica de la UPV Mar\u00eda Jos\u00e9 Vi\u00f1als, el seu objectiu principal \u00e9s dotar d’eines pr\u00e0ctiques a qui les necessite:<\/strong> planificadors i gestors d’\u00e0rees protegides o llocs patrimoni; gestors municipals; operadors tur\u00edstics; membres d’organitzacions no governamentals; personal investigador en turisme i patrimoni\u2026 i tamb\u00e9 estudiants de turisme i d’altres disciplines relacionades amb el patrimoni i els recursos tur\u00edstics.<\/p>\n

\u2018La ra\u00f3 del treball \u00e9s la necessitat de gestionar el turisme des d’un enfocament de conservaci\u00f3 i protecci\u00f3 del patrimoni<\/strong>, des del reconeixement de la import\u00e0ncia del patrimoni com a motor de desenvolupament local\u2019 explica Mar\u00eda Jos\u00e9 Vi\u00f1als. \u2018D’aquesta forma es dissenyen productes tur\u00edstics responsables i respectuosos amb el seu entorn natural, cultural i social, i tamb\u00e9, es brinda al turista una experi\u00e8ncia satisfact\u00f2ria, memorable i de qualitat en les destinacions\u2019, afirma la investigadora.<\/p>\n

EINES PER Al DIAGN\u00d2STIC I LA CREACI\u00d3 DE PRODUCTES TUR\u00cdSTICS<\/p>\n

Segons les investigadores, les eines que es presenten constitueixen un instrument per al diagn\u00f2stic del potencial tur\u00edstic d’un lloc, plans estrat\u00e8gics i operatius, creaci\u00f3 de productes tur\u00edstics, sistemes d’avaluaci\u00f3 i indicadors tur\u00edstics, plans de comunicaci\u00f3 tur\u00edstica\u2026<\/p>\n

\"\"<\/p>\n

\u2018Es percebia la necessitat d’analitzar de forma integral les relacions entre els diversos camps d’actuaci\u00f3 del turisme, el territori i el patrimoni, aix\u00ed com la d’aclarir els processos, i fins i tot la terminologia, entorn de la gesti\u00f3 i posada en valor de destinacions tur\u00edstiques, especialment les patrimonials\u2019, expliquen les investigadores. \u2018Aquests aspectes s\u2019assenyalen, des de fa ja temps, com a necessaris per\u00a0diferents organitzacions internacionals, encara que, en la realitat, sembla una meta llunyana la consolidaci\u00f3 d’aquests aspectes\u2019, afirmen.<\/p>\n

TECNOLOGIA APLICADA A LA CONSERVACI\u00d3<\/p>\n

L’equip dirigit per la investigadora Mar\u00eda Jos\u00e9 Vi\u00f1als ha tingut molt present la irrupci\u00f3 de les noves tecnologies en el sector tur\u00edstic i patrimonial. \u2018Els canvis tecnol\u00f2gics actuals aconsegueixen en primera persona al consumidor i al propi patrimoni<\/strong> i a\u00e7\u00f2 cal tenir-ho en compte a l’hora de planificar i gestionar el turisme en entorns patrimonials\u2019, puntualitzen.\u00a0 L’adequaci\u00f3 a la nova realitat tecnol\u00f2gica no solament t\u00e9 a veure amb els continguts, afirmen, sin\u00f3 amb el fet que aquest manual pr\u00e0ctic permet a l’usuari la desc\u00e0rrega digital de fitxes metodol\u00f2giques per a la presa de dades mitjan\u00e7ant un codi QR.<\/p>\n

Els principis que han guiat el desenvolupament d’aquestes eines han sigut: la sostenibilitat, l’adaptabilitat i flexibilitat, la prioritzaci\u00f3 i seq\u00fcenciaci\u00f3, la qualitat en la informaci\u00f3, la participaci\u00f3 i l’actualitzaci\u00f3.<\/p>\n

El finan\u00e7ament de l’edici\u00f3 de l’obra ha sigut a c\u00e0rrec del Ministeri d’Agricultura, Pesca, Alimentaci\u00f3, i Medi Ambient<\/strong>, la qual cosa, segons l’equip cient\u00edfic, reflecteix la confian\u00e7a d’aquest organisme en el treball d’aquest grup de recerca. Les tasques editorials han sigut realitzades per l’Editorial de la UPV.<\/strong><\/p>\n

\n

Sandra Barrancos Gregori<\/strong><\/a><\/p>\n

T\u00e9cnica de comunicaci\u00f3n y m\u00e1rquetin del Campus de Gandia<\/p>\n","protected":false},"excerpt":{"rendered":"

La Universitat\u00a0 Polit\u00e8cnica de Val\u00e8ncia (UPV) es va sumar a la celebraci\u00f3 de l\u2019any 2017 com \u201cl\u2019Any Internacional del Turisme Sostenible per al Desenvolupament“ una … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":15,"featured_media":6946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1130,254],"tags":[706],"class_list":["post-6966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dones-ciencia","category-turisme","tag-destacat-ca","resize-featured-image"],"yoast_head":"\nUn llibre recull 20 anys de recerca en el Campus de Gandia sobre turisme - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"description\" content=\"L'obra reflecteix resultats de projectes aplicats a realitats geogr\u00e0fiques i casu\u00edstiques molt diferents en pa\u00efsos de diversos 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