{"id":3573,"date":"2015-12-01T16:55:40","date_gmt":"2015-12-01T15:55:40","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/ca\/?p=3573"},"modified":"2016-02-17T08:44:41","modified_gmt":"2016-02-17T07:44:41","slug":"sinergies-per-a-aconseguir-ciutats-i-destinacions-intel%c2%b7ligents","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2015\/12\/sinergies-per-a-aconseguir-ciutats-i-destinacions-intel%c2%b7ligents\/","title":{"rendered":"Sinergies per a aconseguir ciutats i destinacions intel\u00b7ligents"},"content":{"rendered":"

“La Ciutat Intel\u00b7ligent<\/strong> ser\u00e0 aquella compromesa amb el seu entorn<\/strong> que intenta millorar la qualitat de vida de la ciutadania i l’economia local<\/strong> a trav\u00e9s d’elements m\u00e9s sostenibles i tecnol\u00f2gicament m\u00e9s avan\u00e7ats en aspectes com el desenvolupament econ\u00f2mic, el medi ambient, el transport, l’efici\u00e8ncia energ\u00e8tica o les tecnologies de la informaci\u00f3”\u00a0<\/span><\/p>\n

(Cap a una ciutat verda i intel\u00b7ligent<\/a>. <\/span>Dossier Europa) <\/span><\/p>\n<\/blockquote>\n

Una <\/span>Smart City<\/i><\/b> convertida en <\/span>Smart Touristic Destination<\/i><\/b> \u00e9s una ciutat que aposta per crear un model de turisme sostenible i que aprofita al m\u00e0xim els seus recursos, amb l’objectiu de millorar tant el nivell de vida de la seua ciutadania com dels turistes. La tecnologia \u00e9s un factor clau, ja que permet interconnectar serveis p\u00fablics i privats i a aquests amb els usuaris. Es persegueix aix\u00ed aconseguir l’efici\u00e8ncia, en l’\u00fas de l’energia i d’altres recursos, i augmentar la satisfacci\u00f3 de les persones pel servei rebut. <\/span>
\n
\nD’aquest paradigma sorgeix l\u2019Smart Tourist<\/em><\/strong>, un nou usuari, hiperconnectat a la xarxa, que consumeix contingut a qualsevol hora, a trav\u00e9s de diferents canals. Un nou turista<\/strong> cada vegada m\u00e9s exigent i que valora poder integrar-se digitalment amb la destinaci\u00f3 abans, durant i despr\u00e9s de la visita.<\/p>\n

Amb la finalitat d’aprofundir en el concepte de<\/span> smart cities<\/i><\/strong> i la seua implicaci\u00f3 amb el turisme, el Campus de Gandia<\/strong> va organitzar la jornada \u2018Turisme intel\u00b7ligent. Gandia: Think Smart\u2019<\/strong>. Cent vint persones van assistir a la trobada, entre ells: representants pol\u00edtics d’ajuntaments de la Safor, personal t\u00e8cnic, empresariat i comunitat universit\u00e0ria. Estudiants del Grau en Turisme que s’imparteix en el Campus de Gandia van ser els responsables de triar als ponents i definir la tem\u00e0tica de la jornada, sota la supervisi\u00f3 dels seus professors Enric Sigalat<\/a> i Bernat Roig.<\/a><\/strong> L’activitat ha comptat amb el suport de la C\u00e0tedra Consum de la UPV<\/a><\/strong> i de la C\u00e0tedra d’Innovaci\u00f3 del Campus de Gandia.<\/a> <\/strong><\/span><\/p>\n

\"Foto:
Foto: \u00c0lex Oltra<\/figcaption><\/figure>\n

Els participants en la trobada han exposat el seu treball en el sector de les destinacions intel\u00b7ligents i les Smart Cities. Entre els conferenciants es trobaven Javier Solsona<\/strong> (director de Invat.tur<\/a>), Joaqu\u00edn Taur\u00e1 i Catalina Jim\u00e9nez<\/strong> (Sothis<\/a>), Anna Melchor<\/strong> (Fundaci\u00f3 InnDEA<\/a>) i Diana Morant<\/strong>, alcaldessa de Gandia.<\/span><\/p>\n

Els ponents de la jornada han destacat les <\/span>possibilitats de finan\u00e7ament europeu<\/span><\/a> que existeixen per a projectes relacionats amb <\/span>Smart Cities<\/span><\/i> i, tamb\u00e9, que per a dur-los a terme \u00e9s necessari un <\/span>pla estrat\u00e8gic de la ciutat<\/span><\/a> dissenyat amb la participaci\u00f3 de la ciutadania, que resolga problemes reals. De fet, l’alcaldessa de Gandia, Diana Morant, va confirmar la intenci\u00f3 d’aconseguir l’objectiu que Gandia siga un ciutat, i destinaci\u00f3 tur\u00edstica, intel\u00b7ligent<\/strong> i va mostrar alguns exemples<\/a><\/strong> que, segons la primera edil, demostren el cam\u00ed empr\u00e8s.<\/span><\/p>\n

Durant la jornada es va assenyalar que per a aconseguir una implantaci\u00f3 real en les ciutats tur\u00edstiques \u00e9s imprescindible la col\u00b7laboraci\u00f3 d’agents p\u00fablics i privats i de persones expertes<\/strong> en turisme, en tecnologies de la informaci\u00f3, en sostenibilitat i medi ambient i en comunicaci\u00f3, \u00e0mbits en els quals la UPV compta amb especialistes de prestigi en el Campus de Gandia,<\/strong> personal investigador i docent de les titulacions del Grau en Turisme, en Ci\u00e8ncies Ambientals, Comunicaci\u00f3 Audiovisual i Enginyeria de Sistemes de Telecomunicaci\u00f3, So i Imatge. <\/span><\/p>\n

\"12265732_1644665119116849_8306307365577177080_o\"<\/p>\n

En definitiva, s’obri una oportunitat<\/strong> a Gandia i la comarca de la Safor per a engegar projectes relacionats amb <\/span>Smart Cities<\/span><\/i> i amb l\u2019<\/span>Smart Tourism<\/span><\/i>. La crisi econ\u00f2mica pot ser un bon moment per a cercar solucions que ens facen ser m\u00e9s eficients<\/strong>; convertir les amenaces en oportunitats; i generar sinergies entre ajuntaments, Universitat i empreses privades. <\/span><\/p>\n

L’aposta de la Universitat Polit\u00e8cnica de Val\u00e8ncia per a animar que es presenten projectes es confirma amb jornades de difusi\u00f3 similars com la passada <\/span>Smart City UPV<\/b><\/a>. De fet, la UPV participa, al costat d’altres entitats, en el <\/span>Pacte Local per la Innovaci\u00f3<\/span><\/a>; una iniciativa clau dins de l’<\/span>Estrat\u00e8gia Val\u00e8ncia 2020<\/span><\/a> impulsada per l’Ajuntament per a la construcci\u00f3 de Val\u00e8ncia com a Ciutat Intel\u00b7ligent.<\/span><\/p>\n

Foto portada: \u00c0lex Oltra<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

“La Ciutat Intel\u00b7ligent ser\u00e0 aquella compromesa amb el seu entorn que intenta millorar la qualitat de vida de la ciutadania i l’economia local a trav\u00e9s … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":15,"featured_media":3568,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254],"tags":[1035,427],"class_list":["post-3573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turisme","tag-ciutat-intelligent","tag-turismo-ca","resize-featured-image"],"yoast_head":"\nSinergies per a aconseguir ciutats i destinacions intel\u00b7ligents - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cienciagandia.webs.upv.es\/ca\/2015\/12\/sinergies-per-a-aconseguir-ciutats-i-destinacions-intel\u00b7ligents\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinergies per a aconseguir ciutats i destinacions intel\u00b7ligents - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia\" \/>\n<meta property=\"og:description\" content=\"“La Ciutat Intel\u00b7ligent ser\u00e0 aquella compromesa amb el seu entorn que intenta millorar la qualitat de vida de la ciutadania i l’economia local a trav\u00e9s ... 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