{"id":26064,"date":"2026-02-18T10:19:51","date_gmt":"2026-02-18T09:19:51","guid":{"rendered":"https:\/\/cienciagandia.webs.upv.es\/?p=26064"},"modified":"2026-02-18T13:02:07","modified_gmt":"2026-02-18T12:02:07","slug":"narratives-sonores-i-comunicacio-institucional-el-podcast-com-a-eina-de-transparencia-als-museus","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2026\/02\/narratives-sonores-i-comunicacio-institucional-el-podcast-com-a-eina-de-transparencia-als-museus\/","title":{"rendered":"Narratives sonores i comunicaci\u00f3 institucional: el\u00a0p\u00f2dcast\u00a0com a eina de transpar\u00e8ncia als museus\u00a0"},"content":{"rendered":"\n

El p\u00f2dcast s’ha consolidat en els darrers anys com un dels formats clau dins de l’ecosistema digital, no nom\u00e9s a l’\u00e0mbit de l’entreteniment o el periodisme, sin\u00f3 tamb\u00e9 al de la comunicaci\u00f3 cultural i institucional. En aquest context s’emmarca l’article de recerca publicat recentment a la revista Disertaciones<\/em><\/a> (vol. 19, n\u00fam. 1), que analitza el paper del p\u00f2dcast com a eina estrat\u00e8gica de comunicaci\u00f3 als museus, a partir de l’estudi de cas del Museu Nacional Thyssen-Bornemisza. <\/p>\n\n\n\n

La investigaci\u00f3, signada pel professor del Campus de Gandia, Ra\u00fal Terol-Bolinches (Universitat Polit\u00e8cnica de Val\u00e8ncia) i Julio Gonz\u00e1lez-Liendo (Universitat del Disseny, Innovaci\u00f3 i Tecnologia), parteix d’una premissa clara: els museus del segle XXI ja no es poden entendre \u00fanicament com a espais de contemplaci\u00f3, sin\u00f3 com a agents actius de comunicaci\u00f3. L’acceleraci\u00f3 de la digitalitzaci\u00f3, especialment despr\u00e9s de la pand\u00e8mia de la COVID-19, ha impulsat aquestes institucions a explorar nous formats capa\u00e7os d’apropar l’art i el patrimoni a diversos p\u00fablics. Entre ells, el p\u00f2dcast destaca per la capacitat per generar relats \u00edntims, accessibles i profundament connectats amb l’experi\u00e8ncia de l’oient. <\/p>\n\n\n\n

L’article analitza en profunditat els tres p\u00f2dcasts produ\u00efts pel Museu Thyssen-Bornemisza \u2014Thyssen, el podcast oficial del Museo Thyssen-Bornemisza<\/em><\/a>;\u202fSororas. Antiguas pero modernas<\/em><\/a>; i\u202fLas paredes hablan<\/em><\/a>\u2014 combinant una an\u00e0lisi de contingut basada en la t\u00e8cnica del Close Analytical Listening amb entrevistes semiestructurades als seus responsables. Aquest enfocament metodol\u00f2gic mixt permet examinar tant les caracter\u00edstiques narratives i sonores dels episodis com les motivacions, els objectius i els desafiaments que hi ha darrere de la seua producci\u00f3. <\/p>\n\n\n\n

Els resultats posen de manifest un \u00fas estrat\u00e8gic del p\u00f2dcast com a mitj\u00e0 per humanitzar la instituci\u00f3, visibilitzar processos interns tradicionalment invisibles i connectar l’art amb debats socials contemporanis com ara la mem\u00f2ria hist\u00f2rica, el feminisme, el colonialisme o les identitats LGTBI. Lluny de limitar-se a la divulgaci\u00f3 cultural, aquests projectes sonors contribueixen a refor\u00e7ar la transpar\u00e8ncia institucional i construir una relaci\u00f3 m\u00e9s propera, emocional i din\u00e0mica amb la ciutadania. <\/p>\n\n\n\n

L’estudi subratlla, a m\u00e9s, el potencial del p\u00f2dcast per diversificar audi\u00e8ncies i democratitzar els discursos muse\u00edstics, incorporant veus m\u00faltiples \u2013conservadors, educadors, artistes, comissaris i experts\u2013 i apostant per narratives polif\u00f2niques que trenquen amb els models comunicatius tradicionals. Tot i que encara hi ha reptes en termes de mesurament d’impacte i participaci\u00f3 directa de l’audi\u00e8ncia, la investigaci\u00f3 confirma que el p\u00f2dcast ha esdevingut una eina clau dins de l’estrat\u00e8gia digital dels museus contemporanis. <\/p>\n\n\n\n

Un llibre per cartografiar la comunicaci\u00f3 a la societat digital<\/strong> <\/p>\n\n\n\n

Aquesta investigaci\u00f3 sobre el p\u00f2dcast com a format emergent i la seua capacitat per articular noves narratives culturals s’insereix en un marc m\u00e9s ampli de reflexi\u00f3 sobre com es comunica, es dissenya i es produeix sentit a la societat digital, una l\u00ednia que connecta directament amb una altra publicaci\u00f3 acad\u00e8mica coordinada pels professors Ra\u00fal Terol, Paloma Rodera (Universidad Europea de Madrid) i Gonzalo Fuentes (CEU San Pablo). Es tracta del llibre\u202fCartograf\u00eda de la comunicaci\u00f3n: un viaje por el dise\u00f1o, la inteligencia artificial y la sociedad digital<\/em><\/a>\u202f (Dykinson, 2025), una obra col\u00b7lectiva que proposa un recorregut interdisciplinari per alguns dels grans reptes i oportunitats que afronta la comunicaci\u00f3 actualment. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

El llibre aplega aportacions d’investigadors i professionals que analitzen, des de diferents perspectives, l’impacte del disseny, la intel\u00b7lig\u00e8ncia artificial i les tecnologies digitals en \u00e0mbits com l’educaci\u00f3, la cultura, el periodisme o la creaci\u00f3 art\u00edstica. Concebuda com una cartografia cr\u00edtica, l’obra convida a repensar la comunicaci\u00f3 com a espai d’experimentaci\u00f3, responsabilitat social i innovaci\u00f3, en sintonia amb els debats abordats en la investigaci\u00f3 sobre podc\u00e0sting i museus. <\/p>\n\n\n\n

Amb aquestes dues publicacions, el Campus de Gandia<\/a> refor\u00e7a el seu comprom\u00eds amb la investigaci\u00f3 en comunicaci\u00f3, cultura digital i narratives emergents, contribuint al debat acad\u00e8mic i social sobre com comptem, escoltem i constru\u00efm sentit en un m\u00f3n cada vegada m\u00e9s intervingut per la tecnologia. <\/p>\n","protected":false},"excerpt":{"rendered":"

El p\u00f2dcast s’ha consolidat en els darrers anys com un dels formats clau dins de l’ecosistema digital, no nom\u00e9s a l’\u00e0mbit de l’entreteniment o el periodisme, sin\u00f3 … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":19,"featured_media":26078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[250],"tags":[],"class_list":["post-26064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","resize-featured-image"],"yoast_head":"\nNarratives sonores i comunicaci\u00f3 institucional: el\u00a0p\u00f2dcast\u00a0com a eina de transpar\u00e8ncia als museus\u00a0 - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cienciagandia.webs.upv.es\/ca\/2026\/02\/narratives-sonores-i-comunicacio-institucional-el-podcast-com-a-eina-de-transparencia-als-museus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narratives sonores i comunicaci\u00f3 institucional: el\u00a0p\u00f2dcast\u00a0com a eina de transpar\u00e8ncia als museus\u00a0 - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia\" \/>\n<meta property=\"og:description\" content=\"El p\u00f2dcast s’ha consolidat en els darrers anys com un dels formats clau dins de l’ecosistema digital, no nom\u00e9s a l’\u00e0mbit de l’entreteniment o el periodisme, sin\u00f3 ... 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