{"id":2049,"date":"2015-01-14T08:44:49","date_gmt":"2015-01-14T07:44:49","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=2049"},"modified":"2015-04-09T12:30:24","modified_gmt":"2015-04-09T10:30:24","slug":"el-blog-upv-gandia-ciencia-tambe-en-angles-are-you-ready","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2015\/01\/el-blog-upv-gandia-ciencia-tambe-en-angles-are-you-ready\/","title":{"rendered":"El blog UPV Gandia Ci\u00e8ncia, tamb\u00e9 en angl\u00e9s. Are you ready?"},"content":{"rendered":"

Comen\u00e7a el 2015<\/strong>\u00a0i des d\u2019aquest espai de difusi\u00f3 de la\u00a0ci\u00e8ncia<\/strong>\u00a0i la\u00a0investigaci\u00f3<\/strong>\u00a0del Campus de Gandia de la UPV hem volgut fer un salt important amb el nou any. A partir d\u2019ara,\u00a0tot el contingut\u00a0<\/strong> que publiquem\u00a0en\u00a0cienciagandia.webs.upv.es<\/a>\u00a0estar\u00e0 disponible en angl\u00e9s<\/strong>. D\u2019aquesta manera, aconseguim un\u00a0web “triling\u00fce”<\/strong>\u00a0(valenci\u00e0,\u00a0castell\u00e0\u00a0<\/a>i\u00a0angl\u00e9s<\/a>) amb l\u2019objectiu principal de facilitar que el contingut publicat siga llegit i ent\u00e8s pel major nombre de persones possible.\u00a0Per a completar l\u2019acci\u00f3,\u00a0es compartiran en\u00a0Twitter<\/a><\/strong>\u00a0totes les setmanes les entrades del blog en angl\u00e9s;\u00a0i en\u00a0Facebook<\/a><\/strong>, sempre que es considere oport\u00fa.
\nS\u00f3n v\u00e0ries les raons i arguments que ens han portat a realitzar l’esfor\u00e7 de traduir tots els textos publicats en el 2014 i al fet que les noves entrades que es generen a partir d’ara tamb\u00e9 estiguen disponibles en angl\u00e8s:<\/p>\n

    \n
  1. L’angl\u00e8s, la llengua de la ci\u00e8ncia i la recerca. <\/strong>Els investigadors i investigadores saben que les publicacions en revistes i congressos de major repercussi\u00f3 es realitzen en angl\u00e8s. D’igual manera, la difusi\u00f3 dels avan\u00e7os cient\u00edfics en l’\u00e0mbit internacional se sol realitzar en aquest idioma. Amb aquest objectiu, volem contribuir a facilitar la col\u00b7laboraci\u00f3, tant d’institucions com amb empreses privades, que no consulten de forma tan ass\u00eddua les publicacions cient\u00edfiques per\u00f2 s\u00ed internet i els social m\u00e8dia. Volem servir de finestra als projectes que naixen i que s’estan desenvolupant en el nostre Campus i proporcionar-los major visibilitat. Amb a\u00e7\u00f2, a m\u00e9s, cobrim una demanda expl\u00edcita per part del personal investigador ja que l’angl\u00e8s \u00e9s la llengua pont de la ci\u00e8ncia.<\/li>\n
  2. Estrat\u00e8gia de la UPV i del Campus de Gandia<\/strong>.\u00a0La UPV, a trav\u00e9s de la Unitat de Comunicaci\u00f3 Cient\u00edfica (UCC) del\u00a0Centre de Transfer\u00e8ncia Tecnol\u00f2gica<\/a>, aposta per la divulgaci\u00f3 de la ci\u00e8ncia, tant en les lleng\u00fces oficials com en angl\u00e8s, la qual cosa augmenta la repercussi\u00f3 en mitjans de comunicaci\u00f3 internacionals de prestigi. El Campus de Gandia s’uneix a aqueixa aposta i estrenyer\u00e0 el treball amb la UCC per a donar visibilitat internacional al treball cient\u00edfic que es realitza a Gandia i posicionar el Campus i la ciutat com el centre de rellev\u00e0ncia internacional que \u00e9s. En definitiva, i tractant-se d’una universitat p\u00fablica, l’objectiu \u00e9s augmentar la rendibilitat de la inversi\u00f3 en recerca que realitza la societat.<\/li>\n
  3. Posicionament en cercadors i reputaci\u00f3 online. <\/strong>Publicar contingut en aquest idioma permet arribar a m\u00e9s gent ja que en realitzar una cerca en angl\u00e8s en plataformes com Slideshare, Flickr o Twitter; i en cercadors com Google el nostre contingut apareixer\u00e0 en els resultats. A m\u00e9s, no hem d’oblidar que l’angl\u00e8s \u00e9s l’idioma preferent en internet i en la ci\u00e8ncia. Utilitzar t\u00edtols, etiquetes, paraules clau i, en general, textos en angl\u00e8s de manera estrat\u00e8gica permet apar\u00e8ixer millor posicionat en les cerques. Respecte a la reputaci\u00f3, la UPV i el Campus de Gandia s\u00f3n institucions acad\u00e8miques amb projecci\u00f3 internacional, per a\u00e7\u00f2, entenem que cal consolidar i augmentar aquesta projecci\u00f3 dia a dia amb iniciatives conseq\u00fcents que afavorisquen aquesta meta, tamb\u00e9 en l’entorn digital.<\/li>\n<\/ol>\n

    \"Science<\/a><\/p>\n

    Esta nova acci\u00f3 s\u2019uneix a la tasca que es realitza de forma gradual i sostenible des de fa m\u00e9s de tres anys amb altres continguts i mitjans de comunicaci\u00f3 socials. Algunes de les iniciatives que s\u2019han dut a terme s\u00f3n:<\/p>\n

      \n
    1. Subtitulat de v\u00eddeos<\/strong>. Els v\u00eddeos que recullen l\u2019activitat principal respecte a ci\u00e8ncia i investigaci\u00f3 del Campus de Gandia es poden visualitzar en YouTube amb subt\u00edtols en angl\u00e8s. Exemple: “La investigaci\u00f3 s\u00ed que funciona<\/a>“<\/li>\n
    2. Imatges de Flickr<\/strong>. Des del 2013, es realitza la tasca de\u00a0recopilaci\u00f3 d\u2019imatges<\/a>\u00a0que il\u00b7lustren les fites respecte de la tasca investigadora del Campus. Aquestes imatges v\u00e9nen acompanyades d\u2019un text i de l\u2019etiquetatge per paraules clau en valenci\u00e0, castell\u00e0 i angl\u00e9s.<\/li>\n
    3. Document,\u00a0presentaci\u00f3<\/a><\/strong>\u00a0de l\u2019activitat investigadora del Campus en Slideshare<\/li>\n
    4. Facebook i Twitter.<\/strong>\u00a0Aquest any tamb\u00e9 es comen\u00e7ar\u00e0 a compartir contingut en angl\u00e9s a trav\u00e9s dels \u00a0nostres dos canals principals en xarxes socials: la p\u00e0gina de\u00a0Facebook<\/a>\u00a0i el compte de\u00a0Twitte<\/a>r<\/li>\n
    5. Notes de premsa.\u00a0<\/strong>Des del 2015, enviament de notes de premsa en angl\u00e9s a mitjans nacionals i internacionals d\u2019aquelles not\u00edcies amb projecci\u00f3 internacional. Amb la col\u00b7laboraci\u00f3 de la UCC.<\/li>\n<\/ol>\n

      Per \u00faltim, simplement us volem convidar que visiteu el web, en la llengua que preferiu, i esperem que us animeu a enviar-nos els vostres comentaris i suggeriments. Volem seguir creixent a poc a poc…\u00a0with a little help of my friends<\/a>\u00a0\ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

      Comen\u00e7a el 2015\u00a0i des d\u2019aquest espai de difusi\u00f3 de la\u00a0ci\u00e8ncia\u00a0i la\u00a0investigaci\u00f3\u00a0del Campus de Gandia de la UPV hem volgut fer un salt important amb el … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":15,"featured_media":2136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[306,395,369,346,641,642,504],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divulgacio","tag-ciencia-ca","tag-comunicacion-ca","tag-difusion-ca","tag-divulgacion-ca","tag-idioma-ca","tag-ingles-ca","tag-upv-gandia-ciencia-ca","resize-featured-image"],"yoast_head":"\nEl blog UPV Gandia Ci\u00e8ncia, tamb\u00e9 en angl\u00e9s. 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