{"id":1757,"date":"2014-12-02T16:29:03","date_gmt":"2014-12-02T15:29:03","guid":{"rendered":"http:\/\/cienciagandia.webs.upv.es\/?p=1757"},"modified":"2017-04-12T11:42:29","modified_gmt":"2017-04-12T09:42:29","slug":"taller-de-divulgacio-i-marca-personal-de-linvestigador-en-comunica2","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2014\/12\/taller-de-divulgacio-i-marca-personal-de-linvestigador-en-comunica2\/","title":{"rendered":"Taller de divulgaci\u00f3 i marca personal de l’investigador en Comunica2"},"content":{"rendered":"

-> Actualitzaci\u00f3 23\/02\/2015: continguts del taller<\/a>\u00a0<-<\/strong><\/p>\n

\n

El V Congr\u00e9s Universitari sobre xarxes socials Comunica2<\/strong><\/a>, referent a Espanya i Iberoam\u00e8rica, ja t\u00e9 obert el per\u00edode d’inscripcions<\/a> fins al dia de la celebraci\u00f3 del Congr\u00e9s, que tindr\u00e0 lloc el dijous 19 i divendres 20 de febrer de 2015 en el Campus de Gandia de la Universitat Polit\u00e8cnica de Val\u00e8ncia; com en edicions anteriors, hi haur\u00e0 bonificacions en la inscripci\u00f3 per a col\u00b7lectius com els estudiants de la UPV i aturats.<\/p>\n

En la seua aposta per ser altaveu de la divulgaci\u00f3 cient\u00edfica i professional sobre comunicaci\u00f3 2.0 dins de l’\u00e0mbit universitari, el Congr\u00e9s tamb\u00e9 ha programat un espai de comunicacions per a docents, investigadors i empreses interessades <\/a>a difondre els seus estudis i experi\u00e8ncies.<\/p>\n

\"Congreso<\/a><\/p>\n

El programa d’aquest certamen <\/a>posa el punt de mira en el canvi de paradigma que ha suposat per als mitjans de comunicaci\u00f3 tradicionals com la r\u00e0dio, el cinema i la televisi\u00f3 en \u00a0la seua adaptaci\u00f3 a les plataformes de comunicaci\u00f3 2.0, el m\u00f3n de la il\u00b7lustraci\u00f3, l’humor, la informaci\u00f3 i el m\u00f2bil i l’evoluci\u00f3 de xarxes socials com Youtube o Instagram.<\/p>\n

L\u2019e-commerce<\/em>, els nous models de negoci 2.0, els \u00faltims avan\u00e7os en anal\u00edtiques de mesurament web i el bon \u00fas del nostre idioma en els entorns digitals, tamb\u00e9 seran notes dominants d’aquesta V edici\u00f3 que, per tercer any consecutiu, comptar\u00e0 amb la col\u00b7laboraci\u00f3 de la Fundeu-BBVA i la pon\u00e8ncia del seu Coordinador General, Javier Lascurain \u201cQuan l’espanyol urgent va deixar de ser cosa solament de periodistes\u201d.<\/p>\n

Taller sobre divulgaci\u00f3 i marca personal de l’investigador en l’era 2.0<\/strong><\/p>\n

Dins de l’oferta formativa programada, el Campus de Gandia i el Congr\u00e9s han organitzat un taller on el seu objectiu \u00e9s doble: en primer lloc, mostrar als participants la rellev\u00e0ncia i les possibilitats que ofereix l’entorn 2.0 a l’hora de divulgar els seus treballs de recerca i publicacions, i en segon lloc, promocionar la seua marca personal com a investigadors.<\/p>\n

A m\u00e9s, com a novetat d’enguany, cap la possibilitat de realitzar la inscripci\u00f3 \u00fanicament a aquest, o a qualsevol dels tallers programats.<\/strong><\/p>\n

El taller ser\u00e0 impartit per Jos\u00e9 Mar\u00eda Herranz<\/a>, professor de Facultat de Periodisme en la Universitat de Castella la Manxa en la Facultat de Periodisme de Conca i director de la plataforma docent L’Observador de Castella la Manxa<\/a>.<\/p>\n

\"Jos\u00e9<\/a><\/p>\n

Actualment l’investigador no solament ha de desenvolupar una tasca de recerca, sin\u00f3 que tamb\u00e9 \u00e9s rellevant la seua tasca com a divulgador: cap a la comunitat cient\u00edfica interessada en el seu camp de treball, cap als mitjans de comunicaci\u00f3 i cap a la ciutadania. En quasi totes les convocat\u00f2ries de projectes p\u00fablics nacionals i europeus hi ha un apartat obligatori dedicat a la difusi\u00f3 i divulgaci\u00f3 de resultats.<\/p>\n

L’entorn 2.0 facilita aquesta tasca: d’una banda, possibilita tenir plataformes i xarxes cient\u00edfiques de difusi\u00f3 de treballs i publicacions (ORCID, RearchID, Acad\u00e8mia, DIALNET); eines i plataformes no especialitzades (Twitter, blogs, Linkedin); i finalment plataformes i eines period\u00edstiques especialitzades (SINC, Dicyt) o mitjans de comunicaci\u00f3 generalistes.<\/p>\n

En alguns casos \u00e9s la pr\u00f2pia tasca de divulgaci\u00f3 de l’investigador la que ha de predominar (xarxes cient\u00edfiques i plataformes no especialitzades), mentre que en altres, com s\u00f3n les m\u00e9s period\u00edstiques, \u00e9s la pr\u00f2pia organitzaci\u00f3 o instituci\u00f3 a la qual pertany, la que pot ajudar a la divulgaci\u00f3. En qualsevol cas, \u00e9s fonamental con\u00e8ixer-les, saber on \u00e9s important estar i de quina manera poden contribuir a la millora de la divulgaci\u00f3 i la creaci\u00f3 d’una marca personal de l’investigador. Per qu\u00e8? Perqu\u00e8 \u00e9s la millor manera de con\u00e8ixer altres investigadors, de divulgar el treball desenvolupat, de poder establir noves col\u00b7laboracions o d’atraure finan\u00e7ament.<\/p>\n

Amb aquest taller, el Campus de Gandia i el congr\u00e9s Comunica2 segueixen apostant per acostar l’entorn de la web social i la comunicaci\u00f3 digital a la recerca i als seus protagonistes. L’any passat ja es va organitzar un taller sobre com difondre la ci\u00e8ncia en xarxes socials, impartit pel professor i investigador de la UPV Jos\u00e9 Miguel Mulet<\/a>.<\/p>\n

\n

\u00a0M\u00e9s informaci\u00f3:\u00a0<\/strong><\/p>\n

www.comunica2gandia.com<\/a><\/p>\n

Inscripcions i secret\u00e0ria t\u00e8cnica del congr\u00e9s:<\/strong><\/p>\n

Luisa Camps Palanca<\/a>.<\/p>\n

Campus de Gandia F-201.\u00a0Tel: 962849456 (Ext.:49456) E-mail: macampa@upv.es<\/p>\n

 <\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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