{"id":16354,"date":"2022-09-06T15:08:12","date_gmt":"2022-09-06T13:08:12","guid":{"rendered":"https:\/\/cienciagandia.webs.upv.es\/?p=16354"},"modified":"2022-09-06T15:09:09","modified_gmt":"2022-09-06T13:09:09","slug":"la-guerra-ducraina-a-traves-de-tiktok","status":"publish","type":"post","link":"https:\/\/cienciagandia.webs.upv.es\/ca\/2022\/09\/la-guerra-ducraina-a-traves-de-tiktok\/","title":{"rendered":"La guerra d’Ucra\u00efna a trav\u00e9s de TikTok"},"content":{"rendered":"

Des del 24 de febrer, dia en qu\u00e8 va comen\u00e7ar l’ofensiva militar russa a Ucra\u00efna, la guerra ha ocupat l’actualitat de tots els mitjans de comunicaci\u00f3. No obstant aix\u00f2, en un nou paradigma informatiu dominat per la tecnologia i immediatesa de les xarxes socials, \u00e9s m\u00e9s que probable que h\u00e0gem conegut el minut a minut del conflicte de primera m\u00e0, a trav\u00e9s dels perfils en xarxes socials dels mateixos ciutadans ucra\u00efnesos<\/strong>.<\/p>\n

En aquest context, Nadia Alonso<\/a>, investigadora experta en comunicaci\u00f3 del Campus\u00a0de Gandia<\/a>\u00a0de la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/a>, conjuntament amb Pavel Sidorenko<\/a>, investigador\u00a0de la Universitat Internacional de La Rioja, posen la seua mirada en TikTok <\/strong>i la cobertura informativa de la guerra<\/strong> a trav\u00e9s d’aquesta xarxa social en el seu article<\/a> publicat en theconversation.com<\/p>\n

L’\u00fas de les xarxes socials com a mitj\u00e0 d’informaci\u00f3 en conflictes sociopol\u00edtics no \u00e9s un fenomen nou. Tal com indiquen els autors, es compta amb referents com les protestes de la Primavera \u00c0rab en 2011 o el 15M a Espanya, entre altres. Tanmateix, l’\u00fas de TikTok s\u00ed que ho \u00e9s. Per a Alonso i Sidorenko, \u201cens trobem en un punt d’inflexi\u00f3 en el qual TikTok s’erigeix com la xarxa social de refer\u00e8ncia per a accedir a les imatges d’un conflicte armat les repercussions del qual tenen un abast global\u201d.<\/p>\n

\"\"<\/p>\n

Amb m\u00e9s de 1.000 milions d’usuaris en el m\u00f3n, en 2022 TikTok s’ha posicionat com la segona xarxa social <\/strong>en la qual els usuaris passen m\u00e9s temps, juntament amb Facebook i nom\u00e9s per darrere de YouTube. Per aix\u00f2, no \u00e9s d’estranyar que la xarxa social haja pres el paper de pantalla informativa del conflicte. No obstant aix\u00f2, com exposen els autors, la pr\u00f2pia narrativa de l’aplicaci\u00f3, basada en m\u00fasica, reptes virals i contingut orientat de manera majorit\u00e0ria a la generaci\u00f3 zeta, posa en q\u00fcesti\u00f3 la seua adequaci\u00f3 per a la retransmissi\u00f3 d’una guerra, un vessant poc explorat<\/strong> en la plataforma que podria frivolitzar el conflicte.<\/p>\n

\"\"<\/a><\/p>\n

Els investigadors recorden, \u201cTikTok \u00e9s una xarxa-tend\u00e8ncia que es caracteritza per l’\u00fas del v\u00eddeo vertical<\/strong>, la rapidesa de consum i els continguts breus, espontanis i f\u00e0cils de generar, sent rellevant all\u00f2 que es compta i tamb\u00e9 la forma en qu\u00e8 es compta. Impera la narrativa entretinguda i fresca\u201d.<\/p>\n

INFORMACI\u00d3 I DESINFORMACI\u00d3 EN TIKTOK<\/p>\n

Segons Alonso i Sidorenko, \u201cTikTok adquireix una gran rellev\u00e0ncia com a xarxa social utilitzada pels civils ucra\u00efnesos per a comptar l’atac rus, per\u00f2 tamb\u00e9 pels diferents actors que intervenen en el conflicte i per altres usuaris que publiquen continguts relacionats amb aquest\u201d. I \u00e9s que l\u2019\u00fas de l’app no queda relegat a la ciutadania, sin\u00f3 que s\u00f3n molts els mitjans de comunicaci\u00f3 que han adaptat els seus continguts a la xarxa social per a oferir una cobertura del conflicte a trav\u00e9s d’aquesta pantalla.<\/p>\n

D’igual\u00a0 forma, la contrapart del conflicte utilitza els mateixos mitjans. Exemple d’aix\u00f2 s\u00f3n les publicacions en TikTok del canal de not\u00edcies RT (nom actual de\u00a0Russia Today), cadena de televisi\u00f3 internacional propietat del Kremlin assenyalada com a arma de propaganda russa. En aquesta l\u00ednia, el personal investigador incideix en el fet que\u201cs’ha de tenir en compte que, per les seues pr\u00f2pies caracter\u00edstiques, TikTok \u00e9s una xarxa social que\u00a0facilita l’expansi\u00f3 de la desinformaci\u00f3<\/strong>\u00a0i exigeix als verificadors un\u00a0treball minuci\u00f3s i diferenciat\u201d.<\/p>\n

En resposta a la proliferaci\u00f3 de fake news<\/em> sobre el conflicte, el 4 de mar\u00e7 TikTok va comunicar que afegiria etiquetes\u00a0a les publicacions de mitjans de comunicaci\u00f3 controlats per l’estat rus en la plataforma. Malgrat aix\u00f2, despr\u00e9s de donar-se a con\u00e8ixer una nova llei a R\u00fassia que contempla fins a 15 anys de pres\u00f3 per difondre \u201cinformaci\u00f3 falsa\u201d sobre les forces russes en el conflicte, TikTok va anunciar la suspensi\u00f3 temporal\u00a0del seu servei de v\u00eddeo en aquest pa\u00eds, deixant habilitat el servei de missatgeria interna.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u201cLa nostra major prioritat \u00e9s la seguretat dels nostres empleats i els nostres usuaris\u201d. \u201cA la llum de la\u00a0nova llei de ‘not\u00edcies falses’\u00a0de R\u00fassia, no tenim una altra opci\u00f3 que suspendre els directes i els nous continguts del nostre servei de v\u00eddeo mentre revisem les implicacions de seguretat d’aquesta llei\u201d.<\/em><\/p>\n

 <\/p>\n

M\u00e9s informaci\u00f3n:<\/p>\n

Alonso-L\u00f3pez, N. y Sidorenko-Bautista, P. (2022). La guerra de Ucrania se retransmite por TikTok.\u00a0The Conversation<\/em>. Disponible en https:\/\/theconversation.com\/la-guerra-en-ucrania-se-retransmite-por-tiktok-177859<\/a><\/p>\n

\n

Neus Montoro Estell\u00e9s, t\u00e8cnica de gesti\u00f3 i comunicaci\u00f3 cient\u00edfica<\/p>\n","protected":false},"excerpt":{"rendered":"

Des del 24 de febrer, dia en qu\u00e8 va comen\u00e7ar l’ofensiva militar russa a Ucra\u00efna, la guerra ha ocupat l’actualitat de tots els mitjans de … Llegir m\u00e9s<\/a><\/p>\n","protected":false},"author":11,"featured_media":16343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[706],"class_list":["post-16354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-destacat-ca","resize-featured-image"],"yoast_head":"\nLa guerra d'Ucra\u00efna a trav\u00e9s de TikTok - Campus de Gandia Ciencia - UPV Universitat Polit\u00e8cnica de Val\u00e8ncia<\/title>\n<meta name=\"description\" content=\"S'ha conegut el minut a minut del conflicte a trav\u00e9s dels perfils en xarxes socials dels mateixos ciutadans ucra\u00efnesos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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